Burberry's Spring/Summer 2017 menswear collection, as showcased on Vogue Runway, presented a compelling narrative of British heritage reimagined for a contemporary audience. Christopher Bailey, then Chief Creative Officer, delivered a collection that seamlessly blended classic Burberry signatures with innovative designs and a youthful energy, solidifying the brand's position at the forefront of modern menswear. This article will delve into the key elements of the Burberry SS17 menswear collection, exploring its iconic coats, signature pieces, diverse jackets, and the overall context of the 2017 Burberry collection and its accompanying "Burberry Bookstore" initiative.
Burberry Coats for Men: A Legacy Redefined
The trench coat, arguably Burberry's most iconic piece, remained central to the SS17 collection, but it wasn't simply a rehash of past iterations. Bailey experimented with innovative fabrics and silhouettes, offering variations that catered to a broader spectrum of tastes. We saw classic gabardine trench coats in traditional beige, but also bolder reinterpretations in vibrant colors and unexpected textures. Some coats featured subtle deconstructions, playing with the traditional structure to create a more relaxed and modern fit. The use of lighter fabrics, perfect for the spring and summer seasons, suggested a lightness and fluidity that contrasted with the often-sturdy image of the classic trench. Beyond the trench, the collection featured other coat styles, such as lightweight overcoats in soft linens and cotton blends, reflecting a versatility suitable for various occasions and climates. These coats weren't just outerwear; they were statement pieces, showcasing the evolution of a timeless classic. The emphasis on quality craftsmanship was palpable, evident in the meticulous detailing and impeccable tailoring that defines Burberry's reputation.
Burberry Signatures for Men: A Modern Heritage
The SS17 collection wasn't just about coats; it showcased a broader range of signature Burberry elements, reinterpreted for a contemporary male aesthetic. The iconic check pattern, a hallmark of the brand, appeared throughout the collection, but not in its traditional form. Instead, Bailey incorporated the check in subtle ways, using it as an accent on linings, pockets, or as a recurring motif on shirts and accessories. This approach demonstrated a sophisticated understanding of branding, avoiding overt logo placement while still maintaining a clear connection to the brand's heritage. The collection also featured signature details like leather accents, carefully chosen hardware, and impeccable stitching, all contributing to the overall sense of quality and craftsmanship that Burberry is renowned for. These subtle nods to the brand's history were expertly woven into the modern designs, creating a harmonious blend of tradition and innovation.
Burberry Jackets for Men: Versatility and Style
The SS17 collection boasted a diverse range of jackets, catering to a variety of styles and occasions. Beyond the outerwear, the collection explored a range of more casual jackets. Bomber jackets, often crafted from lightweight materials like nylon or suede, offered a sporty yet sophisticated look. These were often paired with slim-fitting trousers or jeans, creating a relaxed yet put-together ensemble. Similarly, denim jackets, reworked with unique detailing or unexpected fabric combinations, added a touch of rugged charm to the collection. The versatility of the jackets was a key aspect of the collection, demonstrating how the same pieces could be effortlessly styled for different occasions, from a casual day out to a more formal evening event. The attention to detail, even in the more casual pieces, was unwavering, ensuring that each jacket exuded the same level of quality and craftsmanship as the more formal outerwear.
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